Little pink salt crystal lamps and candle holders have been showing up on desks and tables for years, purportedly for their general healing powers. But recently, the mineral has become the element of choice in wellness rooms that are built entirely of Himalayan salt (WellAndGood.com, 29 August 2017).
With their trendy Millennial pink hue, the rooms certainly look relaxing; but beyond that, the salt is said to work by floating in the air as micro-particles that are inhaled, unleashing the healing agents into the body. Halotherapy, as it’s called, is alleged to help to alleviate symptoms of lung and skin conditions like asthma, allergies and psoriasis. It’s also said to help reduce stress and depression. Guests typically sit in a room for a session that lasts around 20 minutes, but some centers also offer yoga classes.
Luxe wellness center Modrn Sanctuary recently added a salt room to its posh Manhattan property and a few blocks down, Breathe has set up phone booth-sized salt pods at The Wellery, Saks Fifth Avenue’s experiential wellness department. Naturally, the therapy rooms have also cropped up in California and Miami, but even Kansas and Minnesota have salt centers.
Our research shows that Conscious Consumers are curious about alterative therapies for stress reduction. From breathing exercises to yoga, a desire for a more natural and chemical-free lifestyle has many seeking the benefits of solutions outside the pharmacy. To be sure, those practices are just the start of a larger movement toward holistic healing.
Some guests use salt rooms for tech detox, leaving their screens behind and soaking in the benefits of disconnecting – another Conscious Consumer behavior that our research indicates is on the rise. And something the media department might feel a bit salty about.