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Don’t forget your consumer

No one likes advertising. My kids tell me this every day, despite what Dad does to earn a living. They complain constantly about how commercials are interrupting their favorite shows and lament not being able to fast forward live TV.…

How the cruise industry hopes to win with Conscious Consumers

The Consumer Electronics Show or CES just wrapped up in Las Vegas and one industry, the cruise industry, which has been lagging in tech has been making headlines with innovation led by Carnival Cruises. Innovation for this sector is critical…

The Importance of Purpose among Conscious Consumers

Benefit Corporations are now recognized in 30 states and a topic that Diane and I have blogged about in this space as their prominence has grown. To date over 1,900 companies have taken and fulfilled the B Corp pledge. Have a…

Conscious Consumers should demand more from Clinton and Trump

Odds are you were one of the more than 80 million viewers that made Monday night’s Presidential Debate between Hillary Clinton and Donald Trump the most watched in history. What’s interesting is how few of those that watched are undecided…

Taking a page from Costco to win with Conscious Consumers

Close your eyes and imagine this is your world. You are the CMO of a retailer with the following business model: Customers have to pay a membership fee just to enter your store You have no advertising budget In-store signage…

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