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The One-Two Punch for Driving Brand Growth

Innovate + Innovate. I’ve long said that the lifeblood for brand growth is new product development. It’s something that’s easy to say yet hard to do. Why? Because we too often get tied up in driving today’s business. Which is,…

Is fermentation the next Greek yogurt?

  According to a recent article in The Economist, fermentation is on the rise, both in terms of back-to-basics home canning and jarring, as well as manufactured foods. Fermented foods are loaded with probiotics, which makes me wonder: Are fermented…

Tom Brady is a Conscious Consumer

Recently I saw a Tweet by Tom Brady touting his new book, The TB12 Method. At first I thought, “Ok, another sports figure writing about how to stay motivated or how he climbed the mountain.” For some reason, I decided…

The secret sauce to behavior change: Rituals

Changing behaviors doesn’t come easy. Whether you’re trying to get to the gym more often or upping your game in the office, it takes time and discipline. Tucked within the discipline is the secret sauce and it’s all based in…

Mindful marketing is on the move

Mindful marketing is on the move. Manufacturers and service providers alike are tying messaging and programs to the trend of mindfulness. For example, take David Llyod fitness clubs out of London. Recognizing that their customers were time pressed, stressed out…

What really is a Conscious Consumer brand?

I’m often asked what defines a Conscious Consumer brand. Let’s begin by addressing what defines a Conscious Consumer. He or she is a person who recognizes that “my consumption impacts myself, my family, my community, and the world at-large. I…

KIND. A brand that’s putting its money where its mouth is.

Some time ago I posted a story about being prepared to support your claims quickly. Healthy claims, sustainability claims, organic claims, you get the picture. The post was tied to KIND, who was being accused of misusing the term “healthy”…

Boutique gyms strengthen bodies and small businesses alike

The room is dimly lit with flashing green accent lights. Loud music pulses from the speakers overhead. People are sweating to the beat in stylish, form-fitting attire. No, this is not a scene from Saturday night at the hottest nightclub…

Recruitment. Retention. Relapse.

Well it’s that time of year again. Time for resolutions and a renewing of goals. The New Year always provides a good moment in time to reestablish goals and try to set up better patterns for the coming year. But…

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