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Keep Calm and Connect with more Conscious Consumers

I think it’s fair to say that as a country, we’ve had a bit of a wild ride lately. Regardless of which side of the political fence you sit, the rhetoric and sometimes just pure anger has been intense. By…

Driving Change for Conscious Consumers

All right, full disclosure, I like Tony Robbins. I like Jack Canfield, my favorite book is How to Win Friends and Influence People by Dale Carnegie and I subscribe to several emails that keep me focused and inspired. My excuse?…

Focus: It’s no longer a one-size-fits-all marketing plan

Just a few posts ago I discussed the three highlights of my learning in our study of Conscious Consumers. They were relapse, coaching and focus. Since that post I’ve been featuring each one of these topics. Today it’s time for…

Putting Conscious Consumer learning to use

In my last post I discussed the three highlights of my learning while studying Conscious Consumers over the past four years. They were Focus, Coaching and Relapse. In my next few posts I’ll be featuring these in more detail. I…

Three strategies to use with Conscious Consumers

It’s hard to believe that we’ll soon head into our fourth full year of blogging on Conscious Consumers, but next month that’s exactly what will happen. In that time we’ve covered a lot. As I look back there are three…

Starbucks – They’re at it again

Just over a year ago I wrote about how Starbucks was leading the way in the corporate values arena. In the post I discussed the details of their supposedly failed #racematters effort. Something that seems even more relevant today than…

A small retail brand is #DoingThings the right way

According to the EPA, Americans consume an average of 20 billion garments each year. That equates to 68 pieces of clothing and seven pairs of shoes per person. And what happens to the items we replace or grow tired of?…

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