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Conscious Consumer Blog

Breaking through the clutter is no longer enough

Earlier this week, I was reading an interview with an agency executive who was stating the need for brands today…

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Vertical Videos: A Changing Perspective in Online Videos

Video advertising has proven to be a popular format both by marketers and consumers. According to Hubspot, 87% of businesses…

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A Tale of Two Shoe Brands: Tips for Partnering with an Influencer

Influencers are as hot as the sun on Pablo Escobar's once-owned private island. Everyone loves the idea of partnering with…

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CCF: 40 Years of Independence

What’s so great about independence? This month, CCF celebrates 40 years of being an independently-owned ad agency. It may sound…

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The online shopping experience: Now becoming life-sized.

It’s easy to get caught up in futuristic hype at the beginning of a new year as everyone predicts what…

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Don’t forget your consumer

No one likes advertising. My kids tell me this every day, despite what Dad does to earn a living. They…

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Man Using Laptop

Impressive Impressions: The Value of Hyper-Targeting

Just last year P&G pulled over $200 million from their online media buys due to quality of inventory and transparency issues.
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Customers With Shopping Bags

Are you serving your customer’s needs or yours?

From public transit to banking, experiences should be designed with the customer in mind.
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Woman Lying In Grass With Hands Up

Connecting Emotionally To Drive Action

In last month’s blog post, we talked about an ingredient that could start to be sidelined (sugar) and how an entrepreneurial spirit can help a brand stand out.
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Fruits

Not to waste: Food brands make use of expendable ingredients

In last month’s blog post, we talked about an ingredient that could start to be sidelined (sugar) and how an entrepreneurial spirit can help a brand stand out.
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Market Produce

Tapping into consumer behavior with an entrepreneurial spirit in the food industry

Over the past 50+ years, sugar has become a leading ingredient in the packaged foods we consume, and now we’re…

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Bowls Of Healthy Food

Is the culture right for cottage cheese?

Is the culture right for cottage cheese? A couple weeks ago, an article in the New York Times noted that…

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