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Conscious Consumer Blog

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Impressive Impressions: The Value of Hyper-Targeting

Just last year P&G pulled over $200 million from their online media buys due to quality of inventory and transparency issues.
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Customers With Shopping Bags

Are you serving your customer’s needs or yours?

From public transit to banking, experiences should be designed with the customer in mind.
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Woman Lying In Grass With Hands Up

Connecting Emotionally To Drive Action

In last month’s blog post, we talked about an ingredient that could start to be sidelined (sugar) and how an entrepreneurial spirit can help a brand stand out.
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Fruits

Not to waste: Food brands make use of expendable ingredients

In last month’s blog post, we talked about an ingredient that could start to be sidelined (sugar) and how an entrepreneurial spirit can help a brand stand out.
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Market Produce

Tapping into consumer behavior with an entrepreneurial spirit in the food industry

Over the past 50+ years, sugar has become a leading ingredient in the packaged foods we consume, and now we’re…

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Bowls Of Healthy Food

Is the culture right for cottage cheese?

Is the culture right for cottage cheese? A couple weeks ago, an article in the New York Times noted that…

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Health And Wellness Segmentation

Create less friction and gain more traction

In my last post I talked about the one-two punch for driving brand growth: Innovate + Innovate. What I forgot…

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