Behavioral change starts by tapping into the right mindset.
Socially conscious minds don’t all think alike. It’s critical to understand the nuances of the Conscious Consumer spectrum. We’ve been studying this audience segment for over 5 years, in partnership with MINTEL. And by tracking emerging behaviors, pinpointing the differences and assessing the evolving attitudes, we’ve been able to bring their needs and wants to life in meaningful ways for our clients. You can stay up-to- date through our blog (see below), which takes you to the intersection of Conscious Consumer behavior and industry trends.
We’re now on our third edition of the biennial THINK Report, which details the findings of the most recent survey and puts those insights into marketing action. Check it out for free – and then feel free to reach out to us to learn more about this influential demographic. Trust us, we love chatting about Conscious Consumers. Please do get us started.