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MEDIA PLANNER

Job Description

 

Function

Media Planner position at Clarity Coverdale Fury, an independently owned advertising agency located in Minneapolis.  Successful candidate will manage the day-to-day process of all media planning efforts for several local and regional brands. The successful candidate will have experience developing and implementing multi media plans using all types of media including broadcast, digital, social, print and out of home. A strong knowledge of Minnesota/Upper Midwest region is a plus. Must enjoy working in a team-based environment.

Essential Duties and Responsibilities

Manage the media process from strategic planning and presentation through negotiation, tactical execution and reconciliation for several brands. Works with media director, interactive strategist, clients and brand group to establish media objectives and strategies for advertising campaigns. Evaluates media vehicles to determine which would most effectively reach the target audience. Studies demographic data and consumer profiles to identify desired target audiences for broadcast and digital advertising. Calculates reach and frequency of potential media vehicles. Prepares and presents media plans internally as well as to client with support from media director as needed. Negotiates, places and manages vendor relationships for all non-broadcast media and manages placement of broadcast with internal broadcast buyers.  Responsible for all day-to-day communication of media related issues internally as well as with the client. Monitors added value on behalf of the brand.

Qualifications

  • Bachelor’s Degree required
  • Minimum 3-5 years of media experience at an advertising agency
  • Strong writing and presentation skills
  • Strong mathematical abilities required
  • Attention to detail required
  • Some travel may be required with this position (up to 10%)

Computer Skills

Comfortable with MAC based computer as well as PC. MS Office including Word, Excel, PowerPoint, Keynote. This position will also regularly use Strata, IMS, Kantar and/or other media research specific software or sites.

Interested candidates should send resume and cover letter to hr@ccf-ideas.com.

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