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CCF and Wings Financial Show How Every Day Can Be Rewarding

Campaign introduces the new Wings Member Rewards program

MINNEAPOLIS (September 27, 2018) – Some purchases aren’t rewarding. At least get rewarded for them.

Clarity Coverdale Fury (CCF), in partnership with client Wings Financial Credit Union, launched a collection of new multi-channel ads last week to introduce the brand’s new Wings Member Rewards program. The ads acknowledge the truth that there are lots of things in life that aren’t that fun to spend money on (like a surprise car repair or an unused gym membership), but Wings makes it easy for their members to earn, access and redeem reward points for those otherwise unrewarding purchases.

“We know through research that most consumers prefer to use credit and debit cards that offer incentives, but that programs can often be confusing and clunky. Wings’ new rewards program is simple to understand and easy to use so members can get on with their busy lives,” said Jim Landry, Executive Creative Director at CCF.

“We’re excited to launch this new series of ads which continues our ‘banking for real life’ theme—connecting consumers to solutions for everyday, real life situations,” said Brent Andersen, VP of Marketing at Wings Financial. “Not only does the campaign increase awareness of our new Member Rewards program, it further builds overall awareness of the Wings brand in the Twin Cities metro area.”

The Wings Member Rewards ads—including two broadcast TV spots, a radio spot, digital banners and web videos—are the latest additions to Wings’ broader “for real life” campaign, which demonstrates how the credit union is a smart partner that members can trust for their everyday financial needs.

About Wings Financial Credit Union
Since their founding in 1938, Wings Financial Credit Union has focused on truly doing right by its members through exceptional service and financial value. As a credit union, Wings is a not-for-profit financial institution where members are also owners. All earnings are reinvested in the form of higher savings yields, lower loan rates, and fewer and lower fees – as well as in-person, mobile and online service options.

Today, Wings has over 250,000 members worldwide. Eligibility to join Wings has grown over the years to include those who live or work in the Minneapolis-St. Paul metro area, the Seattle-Tacoma metro area, the U.S. aviation industry, and those who become members of the Wings Financial Foundation. At $4.8 billion in assets, Wings is Minnesota’s largest credit union and ranks among the nation’s top 30 credit unions.

About Clarity Coverdale Fury
Clarity Coverdale Fury (CCF) is an award-winning Minneapolis-based advertising agency that believes in behavioral change for the good. For 39 years, CCF has partnered with brands that share a desire to have a positive impact on society and the world. As a full-service agency, CCF specializes in brand planning, strategy and research, creative, and media planning and buying.

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Say what?
“CCF helped us get the uninsured rate in Minnesota to its lowest in state history. That’s a positive change in my book.”

– Allison O’Toole, CEO of MNsure


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