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CCF breaks the tradeshow mold by combining art, interactivity & entertainment

A stand-out interactive experience brings Medtronic products to life in a new way.

MINNEAPOLIS (December 12, 2018) – What do you get when you combine four medical device business units, an interactive technology and Michael Jackson’s “Thriller” dance? A new and compelling (not to mention, entertaining) way to show the impact Medtronic products have on the medical industry and the human body.

Clarity Coverdale Fury (CCF), in partnership with Medtronic, created an “Interactive Muscle Wall” to be used in the Medtronic booth at the 2018 American College of Surgeons Clinical Conference. Featuring a “live” graphic rendering of the human body, the interactive screen showcased all of the major muscle systems as they mirrored an observer’s motions, while also allowing them to interact with specific Medtronic products. The experience was designed to not only drive traffic to the Medtronic booth, but to showcase how Medtronic’s products are all working towards the same goal: To go Further-Together in partnership with physicians and surgeons.

Interactive Muscle Display

“Medtronic came to us with the desire to elevate their presence at this year’s Congress, exploring ways to unify four distinct business units under the Medtronic brand. Standing out at a tradeshow is hard, and this idea introduced technology that not only provided entertainment for attendees, but highlighted the collective impact Medtronic and its products have on the industry,” said CCF President and CEO Rob Rankin.

This “Interactive Muscle Wall” experience was created to educate attendees and further connections with the Medtronic sales team representing their distinct products. It’s just one example of CCF’s innovative and creative capabilities that can help both B2C and B2B brands stand out in busy—and often cluttered—environments.

About Clarity Coverdale Fury
Clarity Coverdale Fury (CCF) is an award-winning Minneapolis-based advertising agency that believes in behavioral change for the good. For 39 years, CCF has partnered with brands that share a desire to have a positive impact on society and the world. As a full-service agency, CCF specializes in brand planning, strategy and research, creative, and media planning and buying.

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