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Clarity Coverdale Fury Continues Its Momentum


Agency “Conscious Consumer” Expertise Helping Secure and Grow Client List

MINNEAPOLIS (August 16, 2016) – Metro Transit, an operating division of the Twin Cities Metropolitan Council, is continuing its partnership with Clarity Coverdale Fury (CCF) for marketing services, as is MNsure, Minnesota’s health insurance marketplace. In addition, CCF has in the same year secured Destination Medical Center Economic Development Agency (DMC EDA), Minnesota Department of Employment and Economic Development (MN DEED), and the Ann Bancroft Foundation.

CCF has been the ad agency for Metro Transit since 2011 and marketing and PR agency for MNsure since2014. Both relationships came up for renewal and CCF along with other agencies offered proposals with insights about how Metro Transit would continue to build its ridership and communications with riders and for MNsure how to continue to grow the number of insured Minnesotans.

Rob Rankin, President and CEO of CCF said, “Our team is thrilled to continue our successful partnerships with Metro Transit, the Met Council and MNsure. Metro Transit’s ridership has grown and MNsure has increased the number of insured Minnesotans over the past years and we look forward to supporting those trends with smart communications.” He added, “The number of Conscious Consumers isrising in the Twin Cities and elsewhere. Communities want access to sustainable transportation and to healthcare and health insurance that will help them reach economic, physical and emotional fulfillment. CCF specializes in communicating to Conscious Consumers and we understand how their values impact these choices.”

CCF will continue efforts with Metro Transit focusing on overall strategy, media services and creative services.

As part of supporting MNsure’s overall multi-platform campaign, CCF created the following videos for the 2015 and 2016 campaigns:

About Clarity Coverdale Fury

Clarity Coverdale Fury (CCF) is a full service, Minneapolis-based advertising agency that specializes in feeding the emotional connection between brands and people. Consistently producing results often doubling or tripling a brand’s historical performance, their tools include brilliant strategic thinking and world-class creativity. CCF specializes in understanding Conscious Consumers and blogs on the topic. To learn more visit www.claritycoverdalefury.com.

About Metro Transit

Metro Transit is the transportation resource for the Twin Cities, offering an integrated network of buses, light rail and commuter trains as well as resources for those who carpool,vanpool, walk or bike. It added a light-rail link between downtown Minneapolis and downtown St. Paul in mid-2014 and is developing enhanced transitwaysthroughout the region. Metro Transit’s mission is to deliver environmentally sustainable transportation choices that linkpeople, jobs and community conveniently, consistently and safely: www.metrotransit.org/

About MNsure

MNsure is a health insurance marketplace where Minnesotans can shop, compare and chose health insurance coverage that meets their needs. MNsure offers insurance options for individuals, families and small businesses
MNsure and is the only place where consumers can qualify for financial help either through federal tax credits or through MinnesotaCare and Medical Assistance. See www.mnsure.org for more information.

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