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Clarity Coverdale Fury to Elevate Animal Conservation from 6700 Feet

Cheyenne Mountain Zoo taps Clarity Coverdale Fury as its new agency


MINNEAPOLIS (January 16, 2017) – Cheyenne Mountain Zoo – a leading force in animal conservation and endangered species protection – has chosen Clarity Coverdale Fury (CCF) to head up its advertising and marketing efforts.

CMZ WBW Logo LargeLocated in Colorado Springs, CO (and the only zoo in the country to be located on a mountainside), Cheyenne Mountain Zoo uses the beauty of the animal kingdom as a gateway to inspire people into action that helps conservation efforts both here and around the globe.

“There is a lot of synergy between the conservation work Cheyenne Mountain Zoo is known for and CCF’s work with conscious consumers that made them a natural fit for us,” said Jenny Koch, Marketing Director for Cheyenne Mountain Zoo.

Cheyenne Mountain Zoo was named 6th best zoo in the country and 16th best zoo in the world in the most recent TripAdvisor Top Zoos ranking.

With ‘Giraffe Cams’, breathtaking vistas, over 30 endangered species and their ‘Quarters for Conservation’ program – the Colorado-based zoo is a truly unique experience that helps fund conservation initiatives with every single visit.

“We’re looking forward to working with a team and an organization that has such a clear mission that aligns with ours,” said Jim Landry, CCF’s Executive Creative Director. “At Cheyenne Mountain Zoo, it’s about having fun and inspiring positive change.”

Continuing its tradition of partnering with brands that believe in helping create behavioral change for the good and following a string of other recent new and current client wins, CCF extends its position as a strong and forward-thinking leader in the advertising and marketing industry.


About Clarity Coverdale Fury

Clarity Coverdale Fury (CCF) is a full service, Minneapolis-based advertising agency that specializes in behavior change for good. They do this by uncovering the emotional connection between brands and consumers. Consistently producing results often doubling or tripling a brand’s historical performance, their tools include brilliant strategic thinking and world-class creativity. CCF currently blogs on the topic of Conscious Consumers To learn more visit www.claritycoverdalefury.com.

About Cheyenne Mountain Zoo

Cheyenne Mountain Zoological Society was founded in 1926. Today, Cheyenne Mountain Zoo, America’s ONLY mountain zoo, offers comprehensive education programs, exciting conservation efforts and truly fantastic animal experiences. It is Cheyenne Mountain Zoo’s hope that guests fall in love with animals and nature, and take action to protect them. Of the 230 zoos and aquariums accredited by the Association of Zoos and Aquariums (AZA), Cheyenne Mountain Zoo is one of just nine operating without tax support. Cheyenne Mountain Zoo depends on admissions, membership dues and donations for funding. For more: www.cmzoo.org.

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