CCF expands in-house account planning to adapt to client and market needs
MINNEAPOLIS (February 6, 2017) – Clarity Coverdale Fury (CCF) has hired Nissa Hanna to lead account planning services for the agency.
“Our strength is using marketing communications to change behavior for the good,” said Rob Rankin, President. “Nissa’s passion for understanding consumer motivations and desires builds upon our ability to help brands resonate with today’s Conscious Consumers, which is the target audience that often helps drive and lead behavior changes.”
Hanna brings over a decade of experience in account planning and consumer insights to CCF. In her most recent role, she led category and demographic practices as a researcher and editor with CEB Iconoculture. Her approach combines elements of anthropology, journalism and marketing to push past common assumptions and surface-level information. She seeks to identify disconnects, hurdles and true insights that reflect and resonate with consumers’ emotional needs.
CCF’s account planning capabilities are comprehensive and integrated, ensuring that target audiences are well defined, understood and represented throughout the development of brand strategy, creative, digital and media.
About Clarity Coverdale Fury
Clarity Coverdale Fury (CCF) is a full service, Minneapolis-based advertising agency that specializes in behavior change for good. They do this by uncovering the emotional connection between brands and consumers. Consistently producing results often doubling or tripling a brand’s historical performance, their tools include brilliant strategic thinking and world-class creativity. CCF currently blogs on the topic of Conscious Consumers. To learn more visit www.claritycoverdalefury.com.