Agency honored for their “Where for Care” campaign for UnitedHealthcare
MINNEAPOLIS (June 13, 2018) – Clarity Coverdale Fury (CCF) earned three honors in the 2018 Healthcare Advertising Awards for their work with UnitedHealthcare. The winning entries were for a comprehensive “Where for Care” campaign developed for UnitedHealthcare’s Student Resources group, and included the following:
- Gold Award for Social Media Content
- Bronze Award for Poster Series
- Merit Award for Total Advertising Campaign Without Television
The “Where for Care” campaign was developed to reduce unnecessary emergency room visits among college students by educating them on other convenient care options. University students are on their own for the first time and tend to have limited knowledge of their healthcare options. When they get sick or injured, they feel anxious and want to see a physician as quickly as possible. Many students default to visiting the emergency room for even minor conditions, resulting in expensive insurance claims and driving up premiums.
“This campaign uses humorous, eye-catching graphics and straight-forward, empathetic messaging to help students understand there are quicker, more convenient choices to get care when they need it,” said CCF Executive Creative Director, Jim Landry.
About Clarity Coverdale Fury
Clarity Coverdale Fury (CCF) is an award-winning Minneapolis-based advertising agency that believes in behavioral change for the good. For 39 years, CCF has partnered with brands that share a desire to have a positive impact on society and the world. As a full-service agency, CCF specializes in brand planning, strategy and research, creative, and media planning and buying.