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Minnesota Zoo Selects Clarity Coverdale Fury as Media Agency

MINNEAPOLIS (August 8, 2018) – Clarity Coverdale Fury (CCF) has been named media agency of record for the Minnesota Zoo, a premier destination in the Twin Cities whose mission is to connect people, animals and the natural world to save wildlife.

CCF’s responsibilities will include all media planning and buying for the Zoo, helping them achieve their enrollment goals by expanding their reach and inspiring new audiences. “We want all Minnesotans to come to the zoo to have fun, be inspired, and feel like it is a place for them,” said Michelle Benson, Senior Director of Marketing and Communication at the Minnesota Zoo. “We believe CCF’s understanding of our industry, our mission and our state will help us be successful.”

“We are very excited to expand our relationship with the Minnesota Zoo,” said Rob Rankin, President of CCF. “Their mission and day-to-day efforts are something our entire community can benefit from and we’re thrilled to help them tell that story.”

About The Minnesota Zoo
The Minnesota Zoo is a year-round destination located in Apple Valley, just minutes south of Mall of America. The Zoo’s mission is to connect people, animals and the natural world to save wildlife. For more information, call 952.431.9500 or visit The Minnesota Zoo is an accredited member of the Association of Zoos and Aquariums (AZA) and an institutional member of the World Association of Zoos and Aquariums (WAZA).

About Clarity Coverdale Fury
Clarity Coverdale Fury (CCF) is an award-winning Minneapolis-based advertising agency that believes in behavioral change for the good. For 39 years, CCF has partnered with brands that share a desire to have a positive impact on society and the world. As a full-service agency, CCF specializes in brand planning, strategy and research, creative, and media planning and buying.

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Say what?
“CCF helped us get the uninsured rate in Minnesota to its lowest in state history. That’s a positive change in my book.”

– Allison O’Toole, CEO of MNsure


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