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Millennials and the era of the “Sharing Economy”

We all know at least one fact about the Millennial Generation. You know, that powerful demographic of individuals born roughly between 1980 and 2000? These “digital natives” grew up in an always-on digital world, control $1.3 trillion of direct spending…

Taking a page from Costco to win with Conscious Consumers

Close your eyes and imagine this is your world. You are the CMO of a retailer with the following business model: Customers have to pay a membership fee just to enter your store You have no advertising budget In-store signage…

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