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Conscious Consumers: Where mindfulness meets marketing

(This blog post originally appeared as an article for AAR Partners) Chances are good that you’ve noticed mentions of mindfulness popping up over the past year. It’s showing up on magazine covers, in elementary schools and even in museum programs.…

Mindful marketing is on the move

Mindful marketing is on the move. Manufacturers and service providers alike are tying messaging and programs to the trend of mindfulness. For example, take David Llyod fitness clubs out of London. Recognizing that their customers were time pressed, stressed out… made the cut for Equal Pay Day

In early April, made a statement about Equal Pay Day by literally taking 21% off of certain products. The online CPG retailer, and equal pay advocate, hosted a Facebook Live session that featured a water laser-cutting machine that sliced…

Supporting healthy neighborhoods one book at a time

I was lucky enough to be raised in a family that stressed the importance of education. My parents tapped into my interests and passions by giving me access to after school classes, summer camps and more importantly, books! I eagerly…

Keep Calm and Connect with more Conscious Consumers

I think it’s fair to say that as a country, we’ve had a bit of a wild ride lately. Regardless of which side of the political fence you sit, the rhetoric and sometimes just pure anger has been intense. By…

Driving Change for Conscious Consumers

All right, full disclosure, I like Tony Robbins. I like Jack Canfield, my favorite book is How to Win Friends and Influence People by Dale Carnegie and I subscribe to several emails that keep me focused and inspired. My excuse?…

Focus: It’s no longer a one-size-fits-all marketing plan

Just a few posts ago I discussed the three highlights of my learning in our study of Conscious Consumers. They were relapse, coaching and focus. Since that post I’ve been featuring each one of these topics. Today it’s time for…

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– Allison O’Toole, CEO of MNsure


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