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Work: Altru Health System


Altru wanted to move from being Grand Fork’s sole hospital option to a future-facing community health system that the entire region could take pride in.


Taking insight from the real community members on what they wanted, a plan was developed to truly put the needs of the patient first. A new hospital. New innovations. A whole new patient journey.


We brought this new era of Altru to life by focusing on the real major steps forward they’re making, the real commitment to “patient-first,” and the real patients who will benefit for years to come.

 Your care comes first, today and tomorrow.

Part of the Community

Because improving the communities in which it serves is a main focus, Altru featured real residents and locations throughout Grand Forks to bring this campaign to life. Including real people was important because they represent all the people Altru cares for.

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Say what?
“CCF helped us get the uninsured rate in Minnesota to its lowest in state history. That’s a positive change in my book.”

– Allison O’Toole, CEO of MNsure


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