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Work: Cheyenne Mountain Zoo

Challenge

The Cheyenne Mountain Zoo faced a unique challenge: It’s one of the leading conservation voices in the nation – but it’s also a premier destination for fun. After all, it’s on a mountain.

Insight

Based on our extensive research into Conscious Consumers, we knew that CMZ’s position could be very much used to their advantage. People love to make a difference, especially when they don’t have to do too much.

Solution

Showcase the fact that just by enjoying the zoo and learning about the natural world, people are actually also helping fund conservation efforts both here and around the globe.

Have fun, do good.

Content Strategy

Spending three days out at Cheyenne Mountain Zoo, we collected an entire library of assets to build digital, social and out-of-home content for them – which can be used for years to come.

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